We have been the best of friends since high school, and as most college graduates can attest to, we graduated from college and had trouble adjusting to life afterwards. Feeling inspired one day as we were texting we discussed the idea of starting a blog together. Next thing you know we had a name and a logo and plenty of drafts ready to go. The name Mandy Grey Lane comes from a combination of our names (Amanda and Greysi) and we wanted it to sound like a street so we landed on “Lane” and loved it. We started the site in December of 2016, and since then we have really been able to grow our audience. From family members, to friends, to friends of friends and sometimes absolute strangers, Mandy Grey Lane has had a lot of support and we are so excited to incorporate all of the new ideas we have into our blog. We want our content to target the 20 or 30-something year old that is trying to figure out life. We target the millennials that can relate to being lost, needing guidance, needing self-care, needing to feel beautiful or handsome, needing style tips, needing relationship advice, or just needing a friend. We want Mandy Grey Lane to be the hotspot for millennials that don’t have it all together. Just like us.
Greysi’s Role: I struggled to find the perfect words to describe what I do on this blog: “Self-development blogger”? “Motivational blogger”? “I just like to write blogger”? With the help of Amanda, I was able to come up with self-care blogger. I write every and anything to make yourself feel good. Our blog is about the struggles of being a twenty-something millennial, post-grad, who has no idea what to do, so just as our audience is struggling, I am too. Which is why I’m trying to figure it out as I go and give a little assistance, as much as I can, to those who read along.
Amanda Nicole’s Role: At first I wanted to blog about everything in sight, but I’ve narrowed my focus to fashion, with a few unrelated blogs here and there. Since starting Mandy Grey Lane, I have also created a YouTube channel really trying to make a name for myself as a fashion influencer.
Q & A
- Walk me through the step-by-step process that you went through to get to where you are today. What was the first thing you did? Next?
It all started with an idea: creating a blog together. Once we finally landed on a name we really just dove in head first. We also shared how much we are struggling and how we wish there has a platform that had some answers. We had some ideas and decided to share with an audience other than ourselves. We landed on Squarespace since it was a familiar platform, and we made sure to keep the aesthetics minimal with a tad bit of girly to fit both of our styles. We started blogging in December and on day one we got a lot of web hits. Given we had advertised the launch of the site for several days before. We started with blogs that introduced ourselves and then the rest is history!
- How long were you running the business before you started paying yourself? How did you live through those first few months/years?
We measure our success by our engagement via analytics. Google Analytics, Squarespace Analytics, and Facebook’s analytics have all been beneficial in helping us see just how many people ur blogs have reached. Our blog has over 100 subscribers (or frequent visitors) now. We plan to grow even more in 2018.
- If a kid walked up to asking for your advice and you only had a few minutes to give ‘em your best tip, what would it be?
Amanda: I would say to never let anyone discourage you from doing what you love. If no one gives you opportunities, create a role for yourself on your own.
Greysi: Don’t think you have to have your life together all the time. Life is learning and growing. Don’t be afraid to try new things and don’t be afraid to fail because that is the only way to learn.